To uplift the image of S&P restaurant and bakery chain, widely perceived as untrendy and offering mainly traditional bakery goods, a campaign featuring predominantly a series of TV spots highlighted its mastery in creating an array of high-quality, delectable treats and a pleasurable dining experience for family and friends.

The campaign delivered high returns, a 2-digit growth in sales revenue for five consecutive years in addition to a heightened recognition of S&P as a pleasant, modern restaurant chain serving wholesome, value-for-money meals.

TVC & Video