Roza Prompt

The agency had a hand in the roll-out of a new innovative product line of ROZA Prompt ready-to-eat food, starting from packaging design to the development of TV commercials, consumer promotions and event sponsorships.

The launch campaign cemented the company’s leadership in ready-to-eat foods in stand-up retort pouches. The first of their kind that delivers the need of today’s consumers for convenience, quickness, safety and nutrition. Around 150,000 online views were generated within 10 days of the product launch, which also led to a three-fold increase in production capacity much sooner than projected.

TVC & Video