Roza Olympics

The online led campaign, themed “ROZA Cheers All”, encouraged the public to cheer for athletes of Thailand Olympic Team at the Rio Games 2016. Most significantly, ROZA facebook featuring an extensive profile of all 54 athletes as well as series of photo books highlighting how they have endured years of blood, sweat and tears to make the nation proud provided the social media platform to drive engagement with the audience.

The campaign gained the support of more than a million people nationwide and generated over 10,000 social shares within a month. Equity for the brand in terms of increasing awareness as well as strengthening its commitment to promoting social responsibility was considerably enhanced.

TVC & Video