Bangkok Life Assurance

Promoted online and offline, the “Change is Good” integrated marketing communications campaign reaches out to current and future clients of Bangkok Life Assurance. It highlights the significance of financial planning integrating security and wealth building to be ready and cope with any change at any stage of life, hence enabling to move forward with confidence and peace.

The multi-channel campaign helped to instill greater awareness among the public the importance of planning to be able to live happily by accumulating wealth and achieving financial freedom in the years ahead.


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